14%
of UK SME employers are women-led, down from 18% in 2022
Source: Department for Business and Trade, Longitudinal Small Business Survey 2024About
Our mission
The Supermums Business Hub exists so women-led businesses aren't left behind in the AI economy. Here is what drives us, and the change we are working towards.
Our mission
Our mission is to make sure women-led businesses aren't left behind in the AI economy. We aim to help 1,000 women-led businesses embrace AI and technology by 2030, closing the digital gap, supporting equality and helping women build stronger, more sustainable businesses.
Why this matters
Women continue to face barriers when starting and growing businesses, from access to finance and networks to the impact of caring responsibilities. At the same time, smaller businesses are falling behind larger organisations in adopting and integrating AI and technology. Supermums wants to help close both gaps.
Why we exist
Underrepresented, underfunded, and behind on scale.
Our mission is to give women-led businesses the skills and tools in AI and tech to scale, and to help 1,000 women-led businesses embrace AI by 2030. Three published findings show why that matters: women-led businesses are fewer in number, receive a small share of equity investment and reach a £1 million turnover far less often.
2%
of UK equity investment value went to all-female founder teams in 2025
Source: British Business Bank, Small Business Equity Tracker 20265x
more likely a male-led firm is to reach a £1 million turnover than a women-led firm
Source: The Rose Review of Female Entrepreneurship, HM Treasury and NatWest, 2019Published research findings, each measuring a different population. They show the scale of the opportunity, not a guaranteed outcome for any individual business.
How we get there
Practical skills, trusted tools and the right foundations.
The AI Powered Business Formula™ is how we deliver the mission: a tried and proven approach that reviews your business and tech stacks, finds where AI adds the most value, and puts the right processes, systems and tools in place from the outset. Do it once and do it right, so you don't have to rebuild for growth.
Do it yourself
Train your team to build and run your systems, guided by the Formula, with bootcamps and the 90 day Business Leader AI Accelerator.
Done for you
Work with a Certified AI Consultant who applies the Formula to analyse, build, test and roll out your systems with your team.
Be one of the 1,000.
Start with a free 30 minute consultation and we will map where AI can add the most value in your business, and the right next step to get there.
