AI Powered Business Formula™

Our approach

The AI Powered Business Formula™

Giving women-led businesses the superpowers to scale their business with skills and tools in AI and tech. Heather has spent 20 years coaching and training entrepreneurs to build operational technology systems across every department. The AI Powered Business Formula™ shares her training, templates, methods and process to lead you from A to Z.

Where are you?

Starting out and laying the foundations? Building a team? Ready to scale sales, marketing or customer support without costs growing at the same pace? For female founders and the female leaders helping you grow, including directors, operations managers and COOs.

Our mission is to help you implement clear processes, connected systems and strong foundations for managing customer data, so your people, AI agents and automations can work together and your business can scale effectively without depending on the founder.

Why the process matters

Technology alone does not create transformation.

Digital transformations often fail when business analysis and change management are missed. You can spend a great deal on products and implementation, only for the work to go to waste because the solution does not fit the business or the team does not adopt it. Heather's formula works through each step so the investment has the foundations to succeed.

01

Purpose

What happens

We review your customer journey, tools and workload, and find the delays, repeated work and missed follow-ups that hold the business back.

Output

Prioritised improvements and a baseline to measure against.

02

Systems

What happens

We choose the AI recipes and connected workflows for sales, delivery, service and reporting.

Output

A systems blueprint and a phased roadmap.

03

Adoption

What happens

We decide what people own, where AI helps and what needs human review, then train the team.

Output

Clear responsibilities, training and an adoption plan.

04

Management

What happens

We review results, fix weak points and expand what works.

Output

A performance dashboard and your next priorities.

How we deliver it

When a Certified AI Consultant delivers the formula with you, each stage has a clear piece of work.

01

Purpose

Business analysis

A workshop with you in which the consultant reviews your current process, content and data, then maps out a new process and solution that improves efficiency, performance and results.

02

Systems

Implementation, then user testing

We use the agile DSDM method: time and budget are fixed and the deliverables flex. After the business analysis, the AI recipes are prioritised with you as Must, Should, Could and Won’t have this time, and the Must haves are built first, with weekly meetings to show progress and get your feedback. We then deliver a working prototype, refine it and hand over the finished solution for roll-out.

03

Adoption

Train the trainer

We train the person responsible for training your team and, where useful, help create training materials with AI tools.

04

Management

3-month monitoring and optimisation

A consultant reviews and prepares the content and systems each week for you to approve, and analyses results monthly to adjust the plan against your baseline.

Fixed time and budget, flexible deliverables, so costs do not overrun.

The benefits of your tech stack

What will this AI-powered tech platform do for you?

The AI Powered Business Formula™ gives you the method to plan, build and adopt the right systems. Your integrated tech stack connects your customer information, your team and your processes, giving your business the foundations to scale.

One connected view of your customer

Bring marketing, sales and customer service into one integrated hub, giving your team a 360-degree view of each customer.

Real-time visibility of performance

Centralise your business information so you can analyse results, spot opportunities and make informed decisions with up-to-date dashboards.

People and AI agents working together

Give your people and AI agents shared customer information, clear roles and appropriate access, so your human team can take ownership and deliver consistent results.

Automated processes, less admin

Connect your workflows and use AI agents and automations to handle routine tasks, reduce repeat data entry and keep work moving between departments, with human oversight where needed.

Support for compliance and cybersecurity

Put appropriate access controls, data handling and security processes in place to help protect customer information and support your compliance responsibilities.

Scale without founder dependency

Give your team shared systems, documented processes and clear responsibilities so the business can grow without everything depending on you.

Invest in the right processes, systems and tools from the outset. Do it once and do it right, with foundations you can build on as you grow. The benefits depend on the right setup, connected data and a team that adopts the systems; tools alone do not guarantee compliance or security.

Explore the free Ultimate Tech Stack guide
Heather Black, founder of Supermums

Learn from Heather Black

A proven method built across 20 years.

  • 20 years coaching and training entrepreneurs
  • 14 years implementing technology
  • Worked with high-growth SMEs, non-profits and corporates
  • Trained thousands of people around the world
  • Bestselling author and twice Salesforce Partner of the Year

Choose how you build

DIY training or done for you.

Learn to build it yourself

Choose from three levels of practical training, from everyday AI skills to the 90-day Business Leader AI Accelerator for building your own systems.

Compare DIY training

Bring in expert support

Work with a Certified AI Consultant to analyse, configure, connect, document and roll out the systems with your team.

Explore done for you
Power Up with AI Bulletin

Boost your career and business

Sign up for the Power Up with AI Bulletin for tips, jobs and training in Salesforce CRM, AI and data.

Sign up free