Marketing
71%
reported newsletter open rate, with 8,700+ subscribers in just over a year
Mady Maio · Camber App
beehiiv · Source: beehiiv customer story, May 2023
AI for business growth
Give your business the superpowers to scale.
“I’m on a mission to give women-led businesses the superpowers to scale their business with skills and tools in AI and tech.”Heather Black, Founder
The AI Powered Business Formula™ helps you put clear processes, connected customer data and scalable systems in place from the outset. Whether you are a female founder, director, operations manager or COO, build a team powered by people, AI agents and automation, with DIY training or done-for-you implementation.
Free 30 minutes, no obligation.
Founded by Heather Black
Founder of Supermums and the Supermums Business Hub
Tech helped me to scale my business income 10X. We were able to win more business deals as it empowered my growing team to work together, deliver successful results with customers, analyse and report on results, and show we were secure and compliant with data.
We grew our turnover from £100k to £1m in a year which was a 10X in revenue and 90X ROI.
- Featured in The Telegraph, The Guardian and Marie Claire
- 14 years implementing tech for growing businesses
- Worked with high-growth SMEs, non-profits and corporates
- Bestselling Amazon author of two Salesforce books
- 10 years leading a global Supermums community
- 50k followers across LinkedIn and Supermums channels
- Working with women who want to get ahead and learn more
Where are you?
You want the business to earn more without you carrying more.
Whether you founded the business or lead its growth, you want strong foundations and a team that can keep moving without you in every decision.
For female founders and the female leaders helping you grow, including directors, operations managers and COOs.
Do you want...
- A business that can scale, with the option to sell it one day
- Financial growth and prosperity on your own terms
- A business and team that can run without you
- Flexibility to be with your family
- Automation that buys back your time and freedom
- Operations that cost less and earn more
Where are you now?
- Overwhelmed by tech and AI, and unsure where to start
- Keen to understand the ROI benefits of AI for your business
- Watching performance stall and wondering whether AI will help
- Ready to put the right tech and AI infrastructure in place to scale
- Wanting AI team members that empower your human team
- Out of time to implement anything yourself, and wanting support
AI is only worth your time if it gives something meaningful back: more income, fewer repetitive jobs, or more time with the people who matter. That is why every conversation starts with the return, not the tool.
Your growth journey
- 1
Starting up
Put clear processes, systems and playbooks in place from day one, with connected customer data at the heart.
- 2
Supporting a team
Give your people shared information, clear responsibilities and repeatable processes, without every decision coming back to you.
- 3
Scaling sales and marketing
Use AI agents and automation to support campaigns and follow-ups, so you can reach more customers without simply adding staff.
- 4
Scaling customers
Help your human team and AI agents deliver consistent service as customer numbers grow, without matching support overheads.
- 5
Scaling efficiently
Connect your workflows and automate routine tasks to increase capacity without relying on overtime or the founder doing everything.
Starting up
£10k to £100k
Get the right systems and playbooks in place from day one, so your growth starts on solid foundations.
Scaling
£100k to £1m
Put the systems, playbooks and AI support in place so growth stops relying on you.
Scaling up
£1m to £10m
Build a team and an AI-powered operation that handles more customers without matching overheads.
Our mission is to help you implement clear processes, connected systems and strong foundations for managing customer data, so your people, AI agents and automations can work together and your business can scale effectively without depending on the founder.
Real businesses, real results
What software and automation have done for businesses like yours.
Published stories from female-founded businesses using beehiiv, Calendly and Zapier to increase output and free up time.
Sales
50%
more discovery-call bookings, plus 30–60 minutes saved each day
Mel Larsen · Dream Project Coach
Calendly · Source: Calendly customer storyOperations
2,000+
team hours freed each year, with 18,000+ tasks automated
Caren Kelleher · Gold Rush Vinyl
Zapier · Source: Zapier customer storyHistorical, customer-reported software and automation outcomes, not Bootcamp results, independently audited financial ROI or guarantees. These figures are not attributed to AI. Portraits are illustrative, not photos of the named founders.
Your path to smarter growth
From uncertainty to a clear, measurable AI plan.
Review your business
We look at your goals, processes, people and technology to find where AI can create the greatest value.
Build your AI recipe
You receive a practical action plan that prioritises the right tools, expected costs and anticipated return.
Choose how to implement
Learn to do it yourself, bring in a Certified AI Consultant, or hire a Systems Manager for lasting capability.
The benefits of your tech stack
What will this AI-powered tech platform do for you?
The AI Powered Business Formula™ gives you the method to plan, build and adopt the right systems. Your integrated tech stack connects your customer information, your team and your processes, giving your business the foundations to scale.
One connected view of your customer
Real-time visibility of performance
People and AI agents working together
Automated processes, less admin
Support for compliance and cybersecurity
Scale without founder dependency
Option 1: Do it yourself
Build your skills with three DIY training options, all guided by The AI Powered Business Formula™, through Purpose, Systems, Adoption and Management.
Compare DIY trainingOption 2: Done for you
Work with a Certified AI Consultant who applies The AI Powered Business Formula™ through Purpose, Systems, Adoption and Management with your team.
Explore done for youWhy Supermums
What makes us different from another agency.
Other agencies often focus on one tool and hand it over. Here is what we do instead.
We look at your whole business, hold your hand from start to finish, and give you three ways to get it done: learn it yourself, work with a Certified AI Consultant, or hire a Systems Manager.
We won't say implement everything if you only need one thing, we match you to the right consultant, and most of our consultants are mums too, working with women-led businesses like yours.
The Supermums Business Hub
A practical home for women-led businesses ready to put AI to work.
The Hub brings together everything we have learned supporting women in business over the past ten years: practical AI training, one-to-one consultation and implementation support, built around your business rather than a tool set.
Our mission is to make sure women-led businesses aren't left behind in the AI economy, helping 1,000 women-led businesses embrace AI and technology by 2030.
Find out more about our mission
The community behind the Hub
You are not working this out on your own.
The Hub sits inside a ten-year community of women in business across 10 countries: 22,000 women supported, 2,000 careers changed and 400 businesses helped, plus thousands of quiet conversations about what actually works.
That is the part we care most about. The Hub should feel less like a supplier and more like a room you were always going to be welcomed into.
Belonging
Women who have been where you are. Most of our consultants are mums too, so nobody has to explain what it takes to keep a business moving around a family.
Trust
Straight answers. We tell you when one tool is enough, every figure we quote links to its published source, and you see the cost before you commit.
A safe space
Ask the question you were embarrassed to ask. No jargon, no judgement, nobody making you feel behind for not knowing it yet.
A place where you can say “I don't understand AI yet” out loud, and leave with a plan rather than a sales pitch.
What our community says
Rated Excellent on Trustpilot
“The Supermums community has been invaluable - a genuinely supportive space where you can ask anything, share wins and find people who truly understand the juggle of business and family.”
“I have met so many brilliant women through Supermums. The connections, referrals and encouragement have made a real difference to my business and my confidence.”
“It feels like a real community, not just a course or network. There is always someone ready to help, cheer you on or point you in the right direction.”
Read more on Supermums' Trustpilot page.
Founder-led expertise
Built by a woman who has used technology to scale.
£100k to £1m in a year. A 10X in revenue and a 90X ROI. Twenty years building businesses with technology, now put to work for women-led businesses.
Learn more about Heather and the team behind SupermumsRecognised and trusted
Award-winning expertise, backed by a global community.
For a decade, Supermums has helped women build careers and businesses with technology. Our work spans 10 countries, is rated Excellent on Trustpilot, and Salesforce has named Supermums its Partner of the Year.
Awards, accreditation and partner credentials
In the national media
The Telegraph
The Guardian
Evening Standard
The Independent
Marie Claire
Yahoo Finance
salesforce
Computer Weekly
Frequently asked questions
Where should I start with AI?
With a conversation, not a tool. Book a free 30 minute consultation or join Power Up your Business with AI Bootcamp and we will map where AI can genuinely add value in your business before you spend anything.
I am not technical. Is this for me?
Yes. Everything we do is built for business owners and directors, not developers. No jargon, no code, just practical business thinking with AI as the tool.
How much will it cost?
The consultation is free and booking your Bootcamp place is free too. Beyond that, we always outline costs and expected ROI before you commit, so you can judge whether it stacks up.
Do you work with businesses outside the UK?
Yes. Our training, consultations and implementation support are available to women-led businesses worldwide, virtually or in person.
What happens after the first step?
You leave with a clear plan. From there you can learn to implement it yourself, bring in a Certified AI Consultant, or hire a Systems Manager for lasting capability.
10 years
supporting women
22,000
people benefited
2,000
career changes
400
businesses supported
Ready to move forward?
Turn AI potential into a practical growth plan.
Book your AI Power Hour: a free 30-minute one-to-one consultation to discuss your goals and where AI can add value, followed by a 30-minute write up and proposal with recommendations.
Book your free consultation